The North and East Yorkshire Ecological Data Centre is based in York. The team work with a wide variety of agencies and needed an updated brand identity to ensure that they had a strong, memorable profile and one that would identify them with North and East Yorkshire. The team collate, manage and analyse data about species, sites and habitats from a variety of sources. This data is used by planning authorities, developers and conservation bodies to inform decisions about land management. They also work closely with local naturalists and societies, professional ecologists, statutory bodies and academic institutions to facilitate legitimate research and support projects in the fields of conservation and sustainable development.
The aim was to redesign the NEYEDC logo and to develop the brand image across all aspects of digital, print and social media. The team were keen that their logo should stand out against other conservation and ecological brands whilst continuing to build on their existing identity.