Champions of the Flyway

Champions of the Flyway is a well known fund raising and awareness raising event in global and conservation circles.  Since its inception in 2014 it has raised over $500,000 for bird conservation, mainly for projects tackling the illegal killing of birds migrating along the world’s flyways.  This year COTF have chosen the TURTLE DOVE as it’s key species.  Year of the Dove has been launched this spring and I am proud to have designed the brand image for the website and across social media platforms for this very important event. The importance of conserving endangered species has never been more in focus.  I hope this year long event will bring a greater understanding of the cruelty and irreversible consequences of indiscriminate hunting of these beautiful birds.


With years of experience in the travel industry in and around the Caribbean Rachel Read is setting up her own travel company. She needed a company identity that reflected the services she intends to offer;  a broad based booking service offering a wide range of holidays from cruises to wildlife tours.  Based in Barbados Rachel needed a logo that is both eye catching and memorable and one that reflects the warmth and hospitality of the Caribbean.  Warm colours of the iconic sunsets, the fiery pinks of hibiscus, the Bajan national flower, and Rachel’s initials give a clear indication of what you can expect.


In recent years, there has been a proliferation of new technologies and techniques in the fields of ecological surveillance and monitoring. Many have been used in pilot studies or as proof of concept in conservation projects.  It was huge pleasure and a great challenge to work with NEYDEC who are pioneering the way these new technologies can be accessed, understood and used in innovative ways by professional and amateur naturalists alike.

NATURE HACK is a project that seeks to create an interface between the expertise and wealth of data collected by naturalists and ecologists and the new technologies that further our understanding of the natural world.

In developing an identity for NATURE HACK it was important to reflect the harmony between nature and technology.  The challenge was to find imagery that reflected both the scientific and the natural world and to explore ways in which that juxtaposition could work seamlessly together to form a coherent logo.



Steve is an award-winning professional wildlife photographer based in Scarborough, North Yorkshire. He is lucky enough to live near the impressive colony of gannets at Bempton Cliffs and is well known for his photography of these magnificent birds.  His stunning photograph “True Love” earned him Highly Commended in the 2015 British Wildlife Photographer of the Year Awards and has become the image most associated with his work.    He was keen to have this memorable image used in the creation of his personal identity, so I had to make sure that I did it justice as a logo!


In February 2018 four intrepid conservationist birders from Yorkshire made their way to Eilat to take part in Champions of the Flyway international bird race.  In the months prior to their departure they made it their mission to raise a great deal of money to stop the illegal killing of migrating birds.  They did this with tenacious terrier spirit and a non-stop social media campaign for which they needed a strong visual presence.  Mark Pearson, Richard Baines, Darren Woodhead and Jono Leadley already had strong identities in the wildlife conservation world – all that remained for me to do was to capture that in visual form.  So here’s the team leaping their way into Flyway history with characteristic passion and enthusiasm!  And best of all they left Eilat with the Guardians of the Flyway trophy having raised more than £20,000 for the project.

ZYT logo FINAL Logo II
North Yorkshire Turtle Dove Project Logo


Turtle Doves are in trouble.  Once a fairly common bird it is now thought that there may be fewer than 100 birds nesting in the whole of Yorkshire. This project based in North Yorkshire aims to raise awareness of the plight of these beautiful birds and to improve, develop and protect the habitat they thrive in.  The project needed an eye-catching logo that depicted the bird itself but gave the project a recognizable identity in amongst many other conservation projects.  What a beautiful bird to work with.


This specialist birding tour company is run by Bajan born Ryan Chenery.  He required a visual identity for his company that captured the joy of birding in the Caribbean and the spirit of the place itself. After much deliberation we decided that the Red-billed Tropicbird was not only a charismatic emblem of the Caribbean but a beautiful, fluid image to work with.  The blues and greens of those island waves, the clear blue skies and the crisp white form of the bird capture the essence the holidays he has on offer.

BIRDING THE ISLANDS logo 21cm x 21cm


GFB is a social enterprise scheme based in Elland and they are leading suppliers of specialist conservation products.  They needed a new A4 gatefold brochure that clearly promoted the wide range of products and services they offer – from building and installing bird hides to the design and creation of community and school wildlife gardens. The brochure was designed to give a clear introduction to the variety of services and expertise they can offer in a clear and concise way.


You can find expert bird guides all over the world but how do you get in touch with them if you are planning to visit a specific country?  Birding Gurus is a great way to find experienced, expert guides anywhere in the world and to be able to contact them directly.  I had the great pleasure of designing their logo for their social media platforms and website.

Birding gurus - logo square
The Groves Magpie
The Groves all four images


Where in York can you find a Magpie, an Ox, a Reindeer and a Peregrine?  In The Groves of course!  These are 4 artworks I was commissioned to produce as part of and Art Heritage Trail that is being developed in this part of the city. I chose to create 4 contemporary ‘commemorative plaques’ of relevant birds or animals based on local history and local sightings of wildlife in the area.

Three of the images, The Reindeer, The Magpie and the Castle Howard Ox were local community pubs, once thriving businesses in the area, now closed down.  The Peregrine pays homage to local birds that roost in the city centre and fly over The Groves on their way to wilder feeding grounds north of York.  The images will be used in storytelling and other community events.  It is hoped that residents themselves will also create artworks to add to the Heritage Trail as the project develops.


The North and East Yorkshire Ecological Data Centre is based in York. The team work with a wide variety of agencies and needed an updated brand identity to ensure that they had a strong, memorable profile and one that would identify them with North and East Yorkshire. The team collate, manage and analyse data about species, sites and habitats from a variety of sources.  This data is used by planning authorities, developers and conservation bodies to inform decisions about land management.  They also work closely with local naturalists and societies, professional ecologists, statutory bodies and academic institutions to facilitate legitimate research and support projects in the fields of conservation and sustainable development.

The aim was to redesign the NEYEDC logo and to develop the brand image across all aspects of digital, print and social media. The team were keen that their logo should stand out against other conservation and ecological brands whilst continuing to build on their existing identity.

Off to Bhutan


A few years ago I had the very good fortune to spend 2 weeks travelling around Bhutan with the owner of the nature travel company Off to Bhutan.  It was the adventure of a lifetime and I returned to the UK having seen some truly spectacular sights and a huge list of wonderful birds, including many that are very rare or endangered.   Over the following weeks I had the honour of redesigning Off to Bhutan’s company logo to provide an image that would appeal to a wider global audience.  It was agreed that the Ibisbill should feature as the company bird.  It’s found only in Central Asia and the Himalayas and is a very elegant wader that feeds in slow running shingle bed rivers. It is one of the iconic birds that visitors hope to see when they visit this part of the world.   I was very lucky to see 4 or 5 on the trip so I knew it would make an ideal image for a company logo!